No matter how long you have been in the marketing field, there is always something new to learn. You can always benefit from the experiences of people who have walked similar professional paths.
If you want to further broaden your horizons in digital marketing, a great way to learn is from experienced professionals. You can check out some of the books they have published about the numerous facets of marketing.
These books can offer information about different circumstances far beyond the domain of marketing while also discussing some of the most successful campaigns that are being run right now.
We’ve put together a list of 28 of the Best Marketing Reads and Business Books. Here’s a bonus list of our other favourites:
1. Positioning: The Battle for Your Mind
We, as customers, are always bombarded with new marketing messages every now and then. This book is specifically written for all marketers by the author, Al Ries. In this narrative:
- The writer addresses the challenges faced by marketers when they are publicising their products to a suspicious and inundated audience.
- This book gives a deeper perspective and a new approach to how advertisers can hold a significant place in a consumer’s mind that reflects a brand’s strengths.
After giving this book a read, you will no doubt expand your perspectives on digital marketing. You can also get this book in audio format if you are not a fan of reading.
2. Hacking Growth
Growth hacking means the process of using tests and analyses to develop high-impact growth opportunities. In this book:
- The authors Sean Ellis and Morgan Brown convey a compelling methodology on how to expand your market share quickly.
- They have shared insights on how businesses like Airbnb have reached their current positions.
Hence, it is a must-read for any marketer wishing to grow their customer base. This incredibly amazing marketing book is also available in audio form.
3. Building a Story Brand: Clarify Your Message So Customers Will Listen
This is another amazing book for people wanting to grasp the domain of digital marketing on a deeper level. In this guide, the author, Donald Miller, shares an all-encompassing framework on how to engage with clients.
- StoryBrand has thousands of success stories from marketers and agencies who’ve applied its fresh take on the hero’s journey to their business.
- It allows marketers to connect with clients – use stories and elicit emotions to convey your business’s message.
4. Content Marketing by Joe Pullizzi
Joe Pullizzi is the mind behind the best business books for marketers. He established the Content Marketing Institute (CMI), which is regarded as one of the leading content marketing resources for brands and a rapidly growing business.
In this book, the author delivers lots of useful advice about content marketing strategies and talked about 6 basic principles:
- Your content must answer an unheard answer from any of your clients.
- You must produce your content regularly
- Your content should be created in your voice. You can also give it a touch of slight humour.
- You need to talk about a certain opinion instead of delivering a conventional history report.
- You must avoid transactional words in your content.
- You need to produce relevant content that is suitable for your area.
5. Contagious: Why Things Catch On
Marketing professor Jonah Berger has written this book. It is a must-read for any business owner who wants to promote their company.
- In this guide, the author has discussed the psychology behind how things become a trend.
- The writer has shared 6 essential components that are needed to make something contagious among the target market.
- He has also elaborated on the ways how marketers can apply that idea of contagion to their digital marketing techniques.
6. This Is Marketing: You Can’t Be Seen Until You Learn to See
The book written by entrepreneur guru Seth Godin, “This Is Marketing”, is aimed at digital marketers at every competency level.
- The author shares his approach to marketing by providing effective tips, tricks, success stories, and the do’s and don’ts.
- The core of the book is that to be successful at marketing we must have empathy, understanding, and be able to reconnect with our human selves
7. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
If you need to revive your business’s marketing strategy, then this book can be ideal for you. Marcus Sheridan writes it. He is a pool company owner who overcame a huge collapse in his business and then turned out to be one of the highest-volume pool installers in the country. In this book:
- The author has shared his personal experiences and takes readers through the adventurous ride of how to rebuild your business. He offers result-driven tips along the way.
- This marketing approach is perfect for marketers who are looking to try something new and innovative.
If you can’t, don’t devote time to reading it, then get it in the audio format.
Summary
Digital marketing books are a great way to enhance your skills. No matter how long you have been in the business marketing field, there will always be something new to learn. These books can provide you with the knowledge on how to start a business, grow it, and maintain it amongst your competitors. For further recommendations, check out our list of 28 of the Best Marketing Reads and Business Books.
Contact
Ready to tick social media marketing off your to-do list?
Serving 1000+ small B2B business owners since 2017, 100 Pound Social provide done-for-you social media plans – from £100 a month.
Your dedicated UK-based Content Creator will:
Create high-quality, bespoke social media content (no AI or bots)
Build a cohesive social media presence for your business
Allow you to save time and focus on your business
Visit 100poundsocial.com to find out how 100 Pound Social will:
✅ Boost your business online with consistent & relevant content
✅ Save you 18x the cost of hiring in-house
