As eCommerce continues to evolve, businesses are looking for new ways to enhance the customer shopping experience and increase average order value (AOV). One of the most effective strategies is the creation of product bundles, which offer customers a discounted price for purchasing multiple items together. Not only do bundles provide value to your customers, but they can also boost sales and profitability for your PrestaShop store. Achieve it via composite products Prestashop if you are dealing with PrestaShop.
Enter the PrestaShop Composite Builder; a powerful tool that allows store owners to create composite products PrestaShop with ease. In this blog, we’ll guide you through how to design irresistible product bundles that attract customers and encourage them to spend more, all while improving the user experience on your store.
What Are Composite Products in PrestaShop?
Before diving into how to use the PrestaShop Composite Builder for creating product bundles, let’s first define composite products. Composite products are a unique category of products in eCommerce that combine multiple items into one package. For example, if you sell photography equipment, you could create a composite product bundle that includes a camera, tripod, memory card, and lens; offering everything a customer needs at a discount.
Why Are Product Bundles So Effective?
Product bundling is a marketing strategy that works because it capitalizes on several key consumer behaviors and psychological principles. Here’s why bundles are so irresistible:
- Perceived Value: Consumers feel like they are getting more for their money when they purchase a bundle. Offering products at a discount when bought together increases the perceived value of the offer, making it more attractive.
- Convenience: Bundles offer customers a simple, one-stop shopping experience. Instead of searching for individual items, customers can find everything they need in one place.
Step 1: Install and Configure the PrestaShop Composite Builder
The first step in creating composite products is to install the Composite Products PrestaShop module. If you haven’t already done so, you can find the module in the PrestaShop Addons Marketplace.
Once the module is installed, you can configure the settings to match your business needs. You’ll want to set rules for your composite products—such as the minimum and maximum quantities allowed, or whether the customer is allowed to customize the bundle.
Step 2: Choose the Products to Include in Your Bundle
With the PrestaShop Composite Builder, you have full control over which products go into your bundles. You can select from any of the products in your catalog to create a composite product. Here’s how to go about it:
- Select Related Products: Choose products that naturally complement each other. For instance, a “Fitness Starter Kit” might include a yoga mat, dumbbells, resistance bands, and a water bottle. When customers buy the bundle, they get a complete set of items that work well together.
- Create Multiple Bundle Options: Some customers prefer variety and customization. Use the Composite Builder to allow them to choose from a selection of products within a bundle. For example, if you sell a set of tech accessories, you could offer options like different colored phone cases or various sizes of portable chargers.
- Offer Discounts for Bundles: One of the most attractive aspects of product bundling is offering a discount. When setting up your composite products in PrestaShop, you can apply a fixed discount to the entire bundle or calculate a percentage discount based on the total value of the items in the bundle. This pricing strategy makes bundles look like a great deal, further enticing customers.
Step 3: Customize the Product Bundle Display
It’s important that your bundles look visually appealing and clearly communicate the value to your customers. The PrestaShop Composite Builder allows you to customize the product page for each bundle, so you can highlight the benefits and savings in an attractive way.
Here are a few tips for customizing the display of your composite products:
- Use High-Quality Images: Use professional images that show all the items in the bundle. You want customers to immediately recognize the value they’re getting. If possible, include images that demonstrate the bundle in action, such as a person using the entire set of products.
- Clear Pricing: Make sure the bundle price is clearly displayed, and emphasize the discount customers are receiving. For example, you could use phrases like “Save 20% when you buy the bundle” or “Only $X for the complete set!”
- Highlight Individual Product Benefits: If you’re offering a variety of products in the bundle, briefly explain the value of each item. For example, “This yoga mat is made from eco-friendly materials” or “The portable charger has a 20,000mAh capacity for all-day use.”
Step 4: Promote Your Product Bundles
Once your composite products are live on your PrestaShop store, it’s time to market them effectively.
- Email Marketing: Send out targeted emails to your customer list, highlighting new or seasonal bundles. Personalize the content based on customer preferences to increase engagement.
- Cross-Sell and Upsell: Use the PrestaShop “Related Products” feature to suggest bundles on individual product pages. When a customer is about to check out a product, suggest a relevant bundle to increase their AOV.
- Social Media: Post about your bundles on social media platforms, using eye-catching images and promotions. You can even create limited-time flash deals to create urgency and encourage purchases.
- Seasonal Promotions: Leverage special occasions like Black Friday, Christmas, or New Year’s to promote exclusive product bundles that cater to the holiday shopping season.
Step 5: Monitor and Optimize Your Bundles
After launching your composite products, it’s essential to track their performance and make improvements. The PrestaShop Composite Builder module provides analytics and reporting tools to help you monitor which bundles are performing well and which aren’t.
Conclusion: Boost Sales with Irresistible Product Bundles
Product bundles are an excellent way to increase revenue and offer more value to your customers. By using the PrestaShop Composite Builder, you can create and customize composite products that meet the needs of your customers while boosting your store’s profitability.
