In the ever-evolving world of digital advertising, staying on top of your campaign performance is crucial. Today, we’re diving into an exciting alternative for PropellerAds users: using google tag manager (GTM) as a conversion tracking tool. This approach offers a powerful solution, especially for direct advertisers who may not have extensive experience with traditional trackers.

Why Conversion Tracking Matters

Before we delve into the specifics of using GTM with PropellerAds, let’s remind ourselves why conversion tracking is so vital. It’s the compass that guides your advertising efforts, helping you make sense of your campaign performance and providing invaluable insights for optimization. Without it, you’re essentially flying blind in the complex airspace of digital advertising.

Enter Google Tag Manager

Google Tag Manager emerges as a versatile tool in the advertiser’s arsenal. It’s not just for managing various marketing and analytics tags; it can also serve as an effective conversion tracking solution. For PropellerAds users, particularly those new to the world of trackers, GTM offers a user-friendly alternative that doesn’t compromise on functionality.

Setting Up GTM for PropellerAds: A Step-by-Step Guide

1. Create a GTM Account: If you haven’t already, set up a Google Tag Manager account and create a new container for your website.
2. Install GTM on Your Website: Place the GTM container snippet on every page of your site. This is crucial for proper tracking.
3. Create a Custom HTML Tag: In your GTM dashboard, create a new tag and choose “Custom HTML” as the tag type.
4. Insert the PropellerAds Tracking Code: PropellerAds provides a specific code for GTM integration. Insert this code into your custom HTML tag.
5. Set Up Triggers: This is where things can get a bit tricky for newcomers. You’ll need to create triggers that fire your conversion tracking code at the right moments – such as when a user completes a purchase or fills out a form.
6. Test and Publish: Use GTM’s preview mode to ensure everything is working correctly before publishing your changes.

The PropellerAds Advantage

It’s worth noting that PropellerAds isn’t just any traffic provider. Founded in 2011, it has grown into one of the biggest players in the field, boasting a monthly audience reach of over 1 billion and thousands of advertising campaigns launched daily across both desktop and mobile platforms. This scale and experience make their integration with GTM all the more valuable.

Considerations and Best Practices

While GTM offers a powerful solution, there are a few things to keep in mind:

1. Script Loading Time: The GTM script needs some time to load. For optimal performance, it’s best used on static pages.
2. Trigger Setup: Setting up triggers correctly is crucial. This step might require some learning for those new to GTM.
3. Testing: Always thoroughly test your setup before going live with your campaigns.
4. Regular Audits: Periodically review your GTM setup to ensure it’s still accurately tracking your desired conversions.

Looking Ahead: The Future of Conversion Tracking

As we navigate the increasingly complex digital advertising landscape, tools like Google Tag Manager are becoming indispensable. They offer the flexibility and power needed to track conversions accurately across various platforms and campaigns. For PropellerAds users, embracing GTM could be the key to unlocking new levels of campaign optimization and performance.

The integration of GTM with PropellerAds represents more than just a new tracking method; it’s a step towards a more interconnected, data-driven advertising ecosystem. As we look to the future, we can expect even more sophisticated integrations and tools to emerge, further empowering advertisers to make informed decisions and drive better results.

Conclusion

Google Tag Manager offers PropellerAds users a powerful alternative for conversion tracking. While it may require a bit of setup and learning, especially for those new to tag management systems, the benefits in terms of flexibility and insight are well worth the effort. As the digital advertising world continues to evolve, embracing tools like GTM could be the difference between good and great campaign performance.

Ready to take your PropellerAds campaigns to the next level with Google Tag Manager? Remember, the PropellerAds team is always here to help. Whether you’re just getting started or looking to optimize your existing setup, don’t hesitate to reach out.

Contact PropellerAds: Email: contact.us@propellerads.com Phone: +357 2528-16-64

Embrace the power of Google Tag Manager and PropellerAds today, and watch your advertising efforts soar to new heights!