What An SEO Expert in London Can Do for a Company:
Behind the strategy to generate and increase visits to a company’s website there is always an SEO specialist. It is this professional who coordinates actions to position a website’s pages among the first results on Google. What An SEO Expert in London Can Do for a Company:
But what does SEO mean?
For those who are not yet familiar with the topic, SEO is the abbreviation for Search Engine Optimization. These are techniques that are applied to the content. HTML codes of pages so that they meet the standards defined by Google.
When this happens, the pages enter a type of ranking and can appear better positioned in search results as users carry out their searches.
The better rated the content and the page loading speed, the more prominent the page will be in the SERP (Search Engine Results Page), as Google’s list of results is called.
And do you know who executes or determines what needs to be done. The page meets Google’s quality standards? That’s right, the London SEO expert.
What are the main functions of an SEO specialist?
Attracting relevant organic traffic to a website or blog is one of the important missions of an SEO specialist. To do this, they need to understand how the Google search engine works (crawling, indexing and ranking steps). It evaluates when positioning a page on the SERP and what needs to be done so that the company’s content appears to users. users.
Basically, an SEO specialist has the following functions:
Keyword research: all content created for Google positioning needs to be optimized. To define the correct terms, the SEO specialist must have in-depth knowledge of the client’s business, the market and competitors.
Content planning: based on the keywords identified for the SEO project. The professional will define the best way to use them in relevant content.
Competitor analysis: observing what competitors – both in the market and in terms of traffic – are doing is essential to support strategies and make the company more competitive and attractive to the public.
Page performance: SEO has a technical part, which goes beyond the content and which needs the attention of the SEO specialist. Page loading speed and broken links, for example, are some of the indicators that can be analyzed with the help of specific tools.
Just like the paid traffic manager, the SEO specialist does not work alone. He needs experts in IT and content production, among other professionals, to help him execute his demands.
Each client may have a specific objective with SEO strategies, but, in general, the functions mentioned above have the following objectives.
Generate and/or expand brand visibility: as the website’s pages gain prominent positions in Google results, the company becomes better known to the public.
Highlight content that gives authority to the company: when pages offer rich, relevant content that meets users’ needs, the brand conveys the idea that it understands the subject, becoming a positive reference in the market.
Impact sales: even if SEO does not work directly with financial investment. It can impact lead and sales conversions, as more users will be viewing the website’s pages.
Other SEO Specialist Challenges:
As the relationship between people and technology advances, customer experience has become a concern for SEO. Therefore, more than working on technical issues. The SEO specialist needs to think about how the user will interact with the content presented.
This care will promote engagement and make the public increasingly interested in what the company has to offer, creating connections that generate sales, spontaneous marketing and good referrals.
There are those who think that SEO is an immutable marketing strategy, but that is not the case. Google is constantly improving its guidelines, not to mention that changes in technology and consumer behavior lead the SEO specialist to always see new possibilities for increasing traffic and visibility.
SEO is not an isolated strategy. Paid traffic and social networks are important allies to attract audiences increasingly interested in accessing certain content.
Speaking of which, how is your company’s SEO? Need guidance?
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